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All of our recipes contains a minimum of 60% meat content. Our meals are 60-75% meat, healthy veggies and no additives (no coloring, preservatives or other nasties) .
The regular meals you buy for your dog may contain as little as 4% meat to quality as being called "chicken".
We think your dog deserves much better than that.
The term human grade in pet food means the finished product is legally suitable and approved as nourishment for humans.
We’re taking this a step further, as we’re not settling for just “edible” for humans – for us human grade means we’re using quality ingredients which you can buy in any supermarket, and would be happy to eat ourselves.
Human foods are much more rigorously regulated than foods made for animals.
Since we base our recipes on human grade ingredients, the product tastes very yummy for your dog, and is the perfect choice for a healthy dog lifestyle.
We use no additives such as food coloring, sugar, preservatives or soy.
Our mission with The Natural Bowl is to feed your pet with quality ingredients based on a human grade food to ensure a healthy lifestyle for your pet.
The Natural Bowl is healthier than regular kibble since it is a natural product, which is prepared same as you would in your kitchen.
We do not use any genetically modified food, nor do we use any ingredients from China. As much as we possibly can, we source all our products from Britain.